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Hat Cowboy
Hat CowboyHat CowboyHat CowboyHat CowboyHat Cowboy
product category, Girl Collection

Hat Cowboy

  • Weight
    15 kg
  • Width
    20 cm
  • Length
    15 cm
  • Height
    15 cm
$100.00 per unit for buying at least 2
$6.67 / kg

$60.00 each
$4.00 / kg
30 items in stock
Add to cart

In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB) Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.

Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products.

Bernbach’s team of “agency creatives” was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954. Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the “honesty” of the car. Krone was an intellectual among art directors – seeking ways to lay out an ad campaign to stand-in for the product itself.

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